We work from inside Japan’s financial system, its regulation and its corporate culture — from the debate over the rules to putting them to work over a shop counter.
JPY stablecoin, used in a real store
We introduced JPYC Inc., issuer of the yen-pegged stablecoin, to Matsuya Ginza — a department store founded in 1869 — and led the work that let shoppers buy goods there with JPYC in December 2021. It was the first time JPYC was used in a physical store.
We track Japan’s tax and regulatory reform as it happens, including the 20% separate taxation of crypto assets from January 2028. Our research goes to the people writing the rules — among them Tatsunori Ibayashi, a member of the House of Representatives and a director of the LDP Tax Commission.
Inside Japanese companies
From a department store founded in 1869 to financial institutions, our training and consulting has reached some 1,500 Japanese companies. We build AI and digital assets into their businesses on thirty years of professional experience.
Access to the people who decide
We run AI training inside Japanese companies for everyone from the board to the shop floor. Reaching the people who make decisions is what lets us get things done in this market.
1,500 companies
Trained and advised by Fumihiro Arasawa, our lead consultant, in Japan and abroad
30 years
Of working life behind every core member, across finance, hedge funds, education and blockchain
The thirty years are careers, not corporate history. Post-training surveys put client satisfaction at 95%.
AI and digital transformation, demand-forecasting AI, stablecoin business design, medium-term plans and technology roadmaps, training curricula, digital asset research — all of it inside Japan. The relationships built along the way are how we open doors for companies arriving here.
CUSTOMER VOICE
Two clients, on the record
Matsuya Co., Ltd.
Nobuhiro Hattori Store Manager, Matsuya Ginza
A department store founded in 1869, with its flagship in central Tokyo.
XWIN supports us across global marketing, digital assets, AI and talent development. Their proposals draw on both field experience and academic grounding, and are practical enough to use on the floor straight away. They stay close to our position and adapt as conditions shift — a partner we can rely on through change.
Global marketingDigital assetsAITalent development
JPYC Inc.
Noritaka Okabe President & CEO
Issuer of JPYC, a stablecoin pegged one-to-one to the yen — the first of its kind registered under Japan’s Payment Services Act, in August 2025.
XWIN has supported JPYC broadly as we have grown — strategic advice on fundraising, and marketing in the Japanese market. Their work on the Matsuya Ginza rollout raised our profile and brought us users — the base we have grown from since.
FundraisingMarketingRollout supportUser growth
WHO WE ARE
We have been the outsider, too.
Everyone here was born and raised in Japan, inside the business culture we work in. Five of us have also worked abroad — postings, not study years. One of our directors lives in Vietnam today.
WHERE WE HAVE WORKED
United States
New York
San Francisco
Los Angeles
San Diego
Vietnam
Hanoi
Ho Chi Minh City
Japan
Tokyo, where we work from now
So when a decision in Tokyo takes a month, or a partnership stalls with nothing said out loud, we are not guessing at how that reads from your side of the table. We have sat on that side.
DESIGN APPROACH
What we sell in Japan, and what we offer you
In Japan we design across three areas — management and human capital, data and intellectual capital, digital and financial capital — and are judged on the results. For companies entering the market, that experience comes in the four forms below.
WE WORK WITH COMPANIES IN SITUATIONS LIKE THESE
Considering Japan, but unsure where to begin
Looking for a Japanese partner, with no idea who to approach
Needing to follow Japanese regulation and tax as it moves
Wanting a Japanese subsidiary rebuilt, in the local language
None of this is a one-off delivery. We work monthly or quarterly, on a standing basis, because the situation in Japan keeps moving and a single design will not keep up with it.
01
Japan Market Entry
Entry designed and executed around Japanese regulation, business customs, and the order decisions are made in.
What this covers
Mapping regulation and dealings with authorities
Entry strategy
Business model and structure
Medium-term plans and digital transformation strategy
02
Partnerships with Japanese Companies
From choosing a partner through negotiation to making the rollout stick. JPYC at Matsuya Ginza is what this looks like.
What this covers
Identifying and introducing partners
Negotiation and deal terms
In-store and payment rollout
Support after launch
03
Stablecoins & Digital Assets
Building digital assets into a business — issuance, payments, and on-chain finance.
What this covers
Digital asset strategy
Stablecoin adoption and business design
Web3 and blockchain ventures
On-chain finance and DeFi
Next-generation financial infrastructure
04
Japan Market Intelligence
Japanese markets, regulation and tax, tracked continuously and delivered in a form you can decide on.
What this covers
Market and business research
Finance and digital asset research
Monitoring tax and regulatory movement
Monthly reports and standing briefings
AI and data analysis
XWIN CAPITAL
We run what we recommend.
XWIN does not only advise. The same knowledge runs an on-chain financial product of our own and prices a market index every day. That is why our proposals do not stay on paper — we carry the building and the running ourselves.
XWIN Capital
The only on-chain finance platform of its kind in Japan, using AI and data analysis to design digital asset portfolios.
Portfolios built on AI and data
Automatic rebalancing and accumulation
Assets stay in your own wallet
Transparent on-chain
XWIN TOKEN
The token that circulates on the platform. Holders reach the following through a dedicated dApps portal, learning how asset management and on-chain mechanics work by using a wallet rather than reading about it.
XWIN stakingStake while still holding XWIN, and take rewards in USDC
Vault balance checkEnter a wallet address to read XWIN Finance vault balances — read-only, no connection needed
XWIN Capital IndexFollow the daily market sentiment index on a gauge and a chart
A holder analytics dashboard is in development; community governance and voting are at concept stage.
This section is provided for information about the XWIN token. It is not a solicitation to buy or sell any crypto asset. Crypto assets carry the risk of price fluctuation.
INSIGHTS
What we publish, and where
Market analysis and on-chain research, published continuously and in the open.
XWIN CAPITAL INDEX
Our own index of where the crypto market is heading, on a scale of 0 to 100, repriced every day.
Loading the current score…
How to read the score
80 – 100Strong upside
60 – 79Upside bias
40 – 59Neutral, no clear direction
20 – 39Downside bias
0 – 19Strong downside
Repriced every day. The reading above is pulled from the index itself, not stored here.
On-chain market analysis, published through CryptoQuant Quicktake.
One check per day.
We also write for Nikkei, Japan’s leading business daily, and for Nada News, a Japanese online business publication covering crypto and Web3, and speak at conferences and seminars.
Let’s design your next move.
Entering the Japanese market, adopting stablecoins and digital assets, building partnerships. In every case we work alongside you continuously, not as a one-off opinion.
